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​​They say content is King, and this is most definitely the case in 2021. However, if you are going to use content to your advantage, you need to have a solid strategy, and your content needs to be engaging, interesting, and add value to the reader. Here are some tips:

• Become your own media outlet – One way to elevate your content marketing approach is to become a media outlet in your own right. You don’t need to look for publishers when you can become one yourself. This is the best way to become an all-out authority in your space. You can become your own New York Times or Inc. This will help you to build trust and attract a much bigger audience. The content you publish does not need to be overwhelmingly branded. 
• Measure everything – How do you expect your business to move forward and enhance its content marketing campaign if you are unsure regarding how you are performing at present? You need to make sure you make the most of engagement metrics, for example, comments, likes, and shares. However, this only tells part of the story, you need to dig deeper than this. How many people are viewing your content? When someone reads a blog post, where do they go next? Where are most of your viewers coming from? What type of content is generating the most interest? Data like this is incredibly valuable, and using it is the only way you will continue to enhance your marketing strategy.
• Use content that is photo-heavy – Considering you are selling products as an eCommerce store, it is important that you learn how to incorporate amazing photos into your content. There is nothing worse than using stock photographs, especially the free kind that have been used again, and again, and again!  Instead, fill your blog posts with stunning images of the products you sell. Learn how to capture your items in the best light and make the most of the amazing editing apps that are available today, which can easily make you look like a professional photographer. When flanking your blog posts with products, make sure you do it tastefully. It should not come across as self-promotional spam. Of course, social media content on photo-based sites is important too. Check out guides like how to add music to Instagram story to ensure success.
• Embrace a movement – Social entrepreneurship is something that consumers are crazy about today. People are making active searches for brands and businesses that are working to support causes they care about. Think about your mission and the products that your eCommerce store sells, and look for a movement, non-profit, or cause that you can align with. It needs to make sense for your brand. Once you have found the perfect movement, you can then create content that spreads the word about the mission while promoting your commitment to the cause.
• Creatively answer your FAQs – The vast majority of eCommerce websites have FAQ sections on their website to alleviate customer support, answer common questions, and rank in the search engines. You can make the most of this type of content to add some personality to your brand. You should also utilize frequently asked questions to fuel content ideas and boost yourself in search engine result pages.
• Decipher what sort of stories you can gather, package, and share – Storytelling is a key trend when it comes to business content marketing in 2021. As the owner of an eCommerce store, it is up to you to determine the sort of stories you can gather and share with your audience. To do this effectively, you need to consider who your customers are, what they care about, what values they share, what they do in their free time, and who their heroes are. You also need to think about your story, how the items you sell assist your customers, why you do what you do, why anyone should care about it, and the message you are ultimately trying to tell through the stories you are sharing.
• Create how–to videos – This leads on from the former point regarding creative answers to FAQs. Although REI used these videos to answer FAQs, you can create how-to videos as a promotional content form for placement on various website pages or other platforms across the website. Showing customers how to use your products is a great way to explain what you are selling and to show your users how easy and effective your item is.