With products like makeup, skincare, and clothing, there are millions of different content options you can use to have traffic flooding to your website. The more niche the business, the more likely it is that the business owner will quickly run out of content ideas.
One of the first things that will probably spring to mind – and rightfully so is working with heating and cooling SEO agencies who can create and maintain a plan that will bring the right eyes to your website.
Photo by Justin Morgan on Unsplash
Seasonal
Certain times of the year are recommended to take specific action on your heating and cooling system in your home. Creating content that offers value and information about how best to plan for this can be incredible for your potential customers.
Not only do you position yourself as an expert, but you give customers the knowledge they need to make the right decision about their systems.
Seasonal posts can also be updated each year to remain valuable.
Social Proof
Your customers probably love your work, and it is important that you encourage them to leave meaningful feedback. You can use that as social proof of your skills when you have the feedback.
In the marketing world, there are very few things that are as powerful as user-generated content and testimonials about how good you are at what you do.
Explainer posts
It is becoming more common for customers to want to understand the process and procedures behind work that they have done in their home or garden. Explainer posts and videos can help people to fully understand the process and enable them to prepare their homes and finances accordingly.
Not only that, but it is a great opportunity to show off your services. A service post is great for local SEO. Just remember to include some external links to boost SEO too. Here’s a great guide to how many external links per page are best.
Workforce
Depending on the size of your workforce, it could be very advantageous for you to have workforce spotlight content. It can highlight different members of your team and their skills and help people feel more familiar with your company.
This will also go a long way in showing that your company culture is like your website states – typically a family-owned business or a small and friendly team.
In-action
One of the most interesting posts that you can have on your social media is one that shows your team in action on a job. Before and after photos, a description of the service you were carrying out, followed by a testimonial from the homeowner, can be of incredible value.
Use the in-action posts on your social media channels, specifically those that work well for images. Instagram and Facebook are usually great options to increase local visibility.
New Hires
If you have spent some time on LinkedIn, you’ll see that many companies across all industries celebrate new hires and share the big news. This shows that your company is growing – their friends and family are likely to share and comment and increase the post visibility.
No matter what industry you work in, you can experiment with different content types – always keeping your customers in mind.
While digital marketing is in the spotlight, there is a lot to be said for a supportive traditional marketing technique in your local area: Is It Time To Return To Old-School Marketing? – brokeGIRLrich.
