In today’s business world, it’s essential to have a digital presence, and it doesn’t matter what sector or niche you might be working in; these days, as horse racing mastermind Belinda Stronach will agree, even horse racing needs a digital presence, let alone general business or something much less narrow in nature. 

So just what is a digital presence? In essence, it means having a website and being involved in social media. However, just these two elements combined won’t be enough to differentiate you from many other companies doing the same thing, so you will need to ensure that your digital marketing is as good as it can possibly be – and make it pay for itself as quickly as possible. Read on to find out more.  

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Have A Great Base

Your business base when it comes to the digital world is your website. This is where you want all of your social media and online marketing to bring people to – and when they come, it needs to live up to expectations. If your online presence everywhere else is incredible, if you’ve spent the time and money on a professional brand designer to create something unique in terms of your brand, yet your website is messy and confusing, you will lose customers. So it’s best to take the time to make sure your website is exactly as you want it before driving traffic towards it. It will certainly pay off in the end, even if it takes some time, and bring you a lot more business. 

Personality 

To really make an impact as a business, you need to give that business a personality. That can be as simple as giving it a face – a company owner, manager, a member of staff, an animal mascot, for example – or you can create an entire brand based around a personality type that you think works well for your business. Get the tone right, and you will be successful because it will make your company seem more human and less corporate. 

Since people like to buy from people like themselves, having a human element in your marketing can be crucial. This is why social media can be useful as you can play around with the tone and personality a lot more. It may be wise to employ one person (perhaps part-time at first) to be the social media responder, as there will be one cohesive tone throughout. 

Concentrate On One Platform 

There are many different types of social media around now, but choosing just one to concentrate on – at least to begin with – when it comes to your digital marketing can help you out. Where are your customers? Market research will tell you where they are most likely to spend their time when browsing social media. This is the platform you need to work with, even if it’s not the one you would have chosen yourself. 

It is far better to choose one platform such as Facebook or Twitter and market brilliantly there than to try to market well on all platforms but be unable to service all the demands of your customers. Equally, each forum needs a slightly different marketing style, so it will take you a lot of time to get it right everywhere. Time is a commodity that business owners can often overlook, but it is expensive to waste when you could be doing far more productive things with it.