Positive social proof is a very powerful force and one that’s important in marketing. Effectively, social proof is the evidence that your business is gaining support and popularity from other people. Once a business looks like it’s getting that kind of support, people are more willing to assume that it has earned it or deserved it. No business can survive without eventually gaining real positive social proof. However, if you’re not quite there, yet, there are ways to help it along.
Treat social media like a job
If you really want to make your digital marketing pay, then you need to make sure that you’re hitting your audience where they’re most active. Nowadays, that’s on social media. It can take some time to start growing a following on social media, any brand will soon learn that. However, by fostering conversations with those who do reply, or when your business is mentioned, you encourage others to communicate with the business as well. People like knowing that they are heard, and seeing positive interactions will bring others into your circle as well as help spread word of mouth.
Get out there and seek feedback
When people search for your business online, or your SEO happens to push your brand up to the top of their search engine results pages (as we’ll cover later), they are likely to see not just your business alone. They’re likely to see the reviews for and reception of your business. You can foster positive reviews by providing a great service and simply asking for your customers to leave a review, but you should also make a habit of checking for inflammatory or false reviews that can get left, with the help of reputation management services like tarikatechnologies.com.
Use people in your advertising
It might be cheaper to just focus on the aspects of the product or services and get into the technicals or to even use animations, but never underestimate the impact of having real people be the face of your brand with the help of teams like unrulyagency.com. We are social creatures, we follow social cues, and it has been found regularly that people respond more strongly to brands that feature actual people in their advertising and marketing messages. It also gives a good idea of how your products or services affect individuals as people, not just how their benefits work in a vacuum.
Fight for the top spot
Don’t underestimate the importance of search engine optimization. By improving the content on your site, improving its technical performance, and effectively building links both internally and with other sites, you could help your website rank higher for the relevant search phrases. Getting closer to the top not only means you get more eyes on your brand. People tend to put some trust in the results that Google offers first and foremost, which can lead to increased prestige and trustworthiness of your own brand.
Don’t focus on creating only the illusion of positive social proof. Ensure you’re delivering what your customers and clients expect, and providing great service and support to foster it for real.
