There are over 600 million blogs across the entire internet, encompassing thousands of different subjects and themes. In order to create a truly original blog these days, it is necessary to develop a strong voice that stands out from the crowd or to pick a particularly niche area of expertise with a strong fanbase.
Absolutely anyone can start up a blog, but with so many budding writers out there, it is becoming harder and harder for bloggers to make serious money from their creative endeavors. Many aspiring content creators start up their blogs with no financial motive in mind. It is simply a method of imparting wisdom and building a community online. However, many people strive to build a lucrative career from their skills, but this can take hard work and a lot of patience.
Fortunately, there are several great tips and tricks for making money from a successful blog. If you are wondering how you can forge a career from your writing skills, here are a few ways you can make money from blogging.
Collaborate with brands
Most brands, whether they are a clothing retailer or an online health food store, will seek out promotion opportunities. Many of these businesses will contact successful bloggers, sending them free products and monetary compensation in return for reviews or shoutouts.
Of course, your blog needs to be established and have a reasonably large fanbase in order for this to be a viable option, but it can be a great way to earn a small amount of money and get a few freebies thrown in as part of the deal.
In order to maintain the values of your brand, you should only do this with products and services that are relevant to your area of expertise. If you are a fashion and beauty blogger, it makes sense for you to review mascara and skincare products, but it would seem a little unusual if you suddenly started writing about a new brand of gluten-free dog food. Pick and choose wisely, and don’t be afraid to be proactive by contacting your favorite brands and asking if there are any collaboration opportunities.
Sell your own products or services
If you are particularly crafty or creative, you may be able to sell your own homemade products through your blog. Maybe you’re into wood carving or crochet, or perhaps you are handy in the kitchen and can sell a range of delicious cakes and treats.
It doesn’t have to be a physical product either. If you are talented in a certain area of expertise, you may be able to offer your services to your readers in exchange for a fee. This may be as a fitness coach, beauty therapist, or marriage counselor. It’s up to you. Bloggers with a huge amount of knowledge in a niche area could even write a novel or ebook to generate a huge amount of passive income each month.
Stay current
The world is changing all the time, and the internet is moving at an even faster pace. If you’re not constantly keeping track, it can seem like there are new trends, memes and cultural phenomena appearing every single day. Staying current can be exhausting, but it is essential if you want to make a lucrative career from your blog. If you refuse to move with the times, you are going to miss out on huge opportunities to draw in new audiences and will end up floundering in the dark.
Social media is a great tool for keeping your finger on the pulse, so make sure you are using the platforms that your target audience are using. Stay abreast of news and trends relevant to your subject area, and make sure your marketing strategy is adaptable to these changing times. There are plenty of new tips and tricks for boosting your blog’s visibility, whether it be Reddit SEO or dynamic content marketing.
Have a paid subscription service
Many content creators with loyal fan bases are increasing their income by offering exclusive paid content to subscribers. Platforms like Patreon allow bloggers, podcasters, and other creatives to organize their output into a tiered-system, allowing their devoted audiences to get more of their favorite content in return for a small fee.
It’s still important to ensure you have a wide variety of free content on your blog to help with SEO and driving traffic to your site, but your top fans will happily pay to hear a bit more from their beloved bloggers. You might offer exclusive video material , signed photos, or personalised content to these higher-paying subscribers. If you can amass a large enough following, you could stand to make a lot of money through this method.
Include advertisements on your site
Many successful blogs sell advertising space on their sites in return for money. These ads may be placed within your articles, in the sidebar, or as a banner. Generally, the brands that advertise on your site will pay you a small amount every time somebody clicks on one of these advertisements.
Again, it’s important that you choose brands that are relevant to your target audience and don’t clash with your brand values. You can reach out to suitable brands individually, or you can use a network that will take care of the logistics for you. Generally, your blog will need a minimum monthly readership in order to be eligible for advertisement. If you are up and coming and still don’t have a lot of views yet, it will make more sense to start growing your blog through organic content and your own advertising campaigns before you reach out to other brands.
In summary, there are endless ways for bloggers to make money from their creative endeavors. Whether it is advertising, sponsored content, or paid subscriptions, you can use your in-depth expertise and outstanding writing abilities to drive traffic and earn a lucrative income. Remember above all that blogging is not just about the money, and it’s also important to stay true to your brand values throughout your journey,
Good luck!
