You’ve got a great product offering and an impressive conversion flow, but your conversion rates have been dropping. You’re losing valuable leads that would otherwise make up your customer base. What can you do to improve lead conversion?
You can do many things to increase the number of people who sign up for your service or buy your product. Some of these may seem counterintuitive, but they work. Read on as we discuss five ways to improve lead conversion to turn more visitors into customers.
Capture The Right Market
One of the most effective ways to improve lead conversion rates is to capture the right market. This might seem like a no-brainer, but you’d be surprised how many businesses rely on outdated marketing tactics that don’t reach their target audience. If you want to increase your conversion rates and get more people to sign up for your service or buy your product, consider who that audience may be and what they’re looking for.
Streamline your Processes
Many people think that more steps mean more sales, but that’s not always the case. When customers are faced with too many screens, too many fields to fill out, or too much information to take in, they get turned off. If it feels like you’re asking for too much from them, they’ll abandon the process entirely. The goal is to provide a seamless and easy process for the customer.
One way to streamline your process and increase conversion rates is by removing unnecessary information from your website form. A study found that websites with less than five fields on their registration form have a 50% higher conversion rate than sites with ten or more fields. So, if you want to reduce your number of abandoned carts and increase your conversion rates simultaneously, remove any unnecessary steps in your registration process and focus on simplicity.
Segregate Leads
Segregating your leads into different groups is an excellent way to improve conversion. It’s not enough to have one static landing page for all visitors. You need to make sure that you’re marketing to the different groups appropriately to hear about the product or service that is best suited for them. If you have more than one type of client, this is especially important. For example, if you have prospects in different stages of the decision-making process, it’s crucial to ensure that the appropriate content is available for viewing by each group. You can do this by assigning emails to specific groups and sending them relevant emails based on where they are in your funnel.
But if you’re going to segregate your leads into groups, it’s essential that you also make sure there isn’t too much information on any one page. Keeping things streamlined using ai operations will make it easier for users to find what they’re looking for while still providing enough information so they can make an informed decision without being overwhelmed with all the details upfront.
Establish Communication Upon Conversion
If you want to increase lead conversion, you need to be ready to communicate with your new customers. You can do this through various methods, but the goal is to establish communication immediately after converting someone. It might sound counterproductive, but this will help retain more leads.
If a person has just converted and signed up for your service or bought your product, they are in the most interested and active phase of your company. If you don’t respond quickly and respectfully, they may lose interest and go elsewhere.
To reach out as quickly as possible, have a designated lead contact available 24/7. They will feel appreciated when your company reaches out quickly after their purchase or sign up. This way, there’s no time lost getting back to your new customer.
Communicating with your newly converted customer will also open up opportunities for feedback, which can improve your products or services and even better lead conversion rates in the future.
Regularly Follow Up Your Leads
One way to improve lead conversion is by regularly following up on your leads. You may be thinking, “I already do that!” But the reality is that you probably don’t follow up enough with your information.
Most people send an email asking for a meeting, but if you want to increase your chances of converting those leads into customers, try following up in person. The benefits of this are twofold:
It’s a personal touch that will show them you care about their business and want to help them succeed. It gives you the chance to show off some of your skills and knowledge in person.
