5 Types of People You Need to Help Grow Your Startup

Every successful company eventually reaches the point where they have to grow to accommodate the needs of their clients. You might have done everything when your startup was just trying to get off the ground, but now that you’ve gotten busier and generated some profits, you think it’s time to hire some help.

So how do you go about building a team that will facilitate steady long-term growth? You need to distribute the work among the right people. To get started, look for these five types of people when hiring.

1.   Seasoned leaders

In order to grow, your company will need guidance from a strong leadership team. Ideally, the individuals in leadership positions should be seasoned professionals who have extensive experience in your industry. But most of all, they should be people who share your long-term vision who are capable of rallying the team to achieve major goals.

Recruiting someone who has experience in the startup world would be a wise move. They’ll be a great asset to have while you focus on developing and growing your business, as they’ve been there before and can help you navigate future challenges.

Their experience will also come in handy when you’re creating a business strategy— they can give you advice on how to avoid common mistakes, set realistic milestones, and ultimately steer your business in the right direction.

2.   Tech experts

Nowadays, technology is relevant to virtually every business in every industry. The utilization of technology varies greatly— some companies rely on it much more than others. But, in any case, no matter what kind of company you are, you will need someone on your team who is technologically savvy.

They will help you set up basic things like a website and email. They can also assist in setting up and managing an IT system that increases productivity and makes your company run smoothly in the modern business landscape.

3.   Financial specialists

Every business needs someone to handle accounting, payroll, and general finances. Accounting can be extremely complicated, often tedious, and requires a very specific, specialized skill set.

But, as an entrepreneur, it can be risky to put blind trust into the person handling your finances. You should as a general rule keep an eye on the company’s finances yourself, and hire someone who is able to relate accounting terminology and financial lingo to you in a common sense way.

This is the person who you can go to and ask something like, “What is a tradeline?” and they’ll tell you that a tradeline is a term used to define an account, such as a credit card or mortgage, that appears on your credit report. They’ll let you know why it’s important and how it relates to your company.

4.   Creative marketers

Good marketing is easily one of the most influential factors when it comes to growing a startup. A well-planned marketing strategy will help you to establish a brand, drive recognition, and reach out to new audiences.

Knowledgeable marketing professionals can keep your startup competitive in a tight market and package your product or service in a way that appeals to more consumers. They can also boost performance by establishing your company’s online presence and using marketing analytics to get the most out of your advertising budget.

5.   Dealmakers

The dealmakers in your organization are most often the salespeople. Using their persuasive communication skills, they are able to bring new clients to your company and nurture relationships with existing ones. Through generating leads and closing deals, they build up a customer base and generate revenue for your startup.

These people should know all about your company— the products and services you offer, your values, goals, and long-term strategy. They should have a passion for the company that’s infectious enough to turn leads into loyal customers.

The bottom line is this: you’re more likely to succeed when you have a team behind you. Build a team with smart, competent professionals who are passionate about what they do and you’ll likely see positive results.

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